Own What You Know™
A 90-minute guided experience for experienced women ready to uncover the ideas, patterns and processes within their work that may be ready to become intellectual property.
Live Online • 90 Minutes • $97 • Limited to 15 Women
Your expertise is already there. It's time to see what it could become.
You Don't Need More Expertise.
You've spent years learning, leading, solving problems, serving clients, building programs, developing ideas and figuring out what works.
You may already have a workshop. A process. A program. A book. A way of helping people that you've refined over years.
You need to recognize the value in what you already know.
But somewhere inside all that knowledge may be something you haven't fully recognized, named or structured yet.
Not because you don't know enough.
Because when something has become second nature to you, it can be surprisingly difficult to see what makes it distinctive.
And within what you already know may be the foundation of a signature framework, proprietary methodology, or body of intellectual property that is uniquely yours.
From the outside, you clearly have expertise.
You don't need to know more to have something valuable to offer. You need to recognize the value of what you already know.
The Three Shifts
You don't need to start from scratch. You need a different way to see what you've already built.
Through three intentional shifts, you'll begin recognizing the value of your expertise, discovering the structure within it, and identifying what's possible next.
Your expertise already exists. The opportunity is learning to see it differently.
What You'll Experience
Over 90 minutes, you'll be guided through an interactive, strategic experience designed to help you recognize the intellectual property potential within your existing expertise—and begin seeing how it could take shape.
Through guided reflection, practical exercises, and meaningful conversation, you'll examine what you've already created, explore the possibilities within your knowledge, and identify a clear next step toward owning what you know.
You'll Leave With
Greater clarity around the expertise, distinction and transformation at the center of your work.
Your Authority Core
A guided look at the patterns, principles, or processes within your work that may be worth codifying.
Your IP Possibilities
Ideas for where your expertise could live, travel and create greater value.
Your Activation Opportunities
A tangible record of what surfaced during the experience and what may deserve depper exploration next.
Your External Authority™ Opporunity Map
You don't have to build it all in 90 minutes.
Own What You Know™ isn't about leaving with a finished framework. It's about recognizing what's possible and knowing where to begin.
You won’t leave with your intellectual property built. You’ll leave seeing your expertise differently and knowing what may be worth building.
The Framework Behind the Experience
Own What You Know™ isn't another workshop about building a personal brand, creating more content, or finding another way to package your expertise.
It's grounded in The External Authority™ Framework—a practical, strategic approach to helping experienced professionals recognize the value of what they know, give structure to what makes their expertise distinctive, and identify meaningful opportunities to put it to work.
Through three interconnected stages—Clarify. Codify. Activate.—the framework provides a pathway for transforming years of experience, insight, and proven approaches into recognizable, structured, and potentially valuable intellectual property.
Because the challenge often isn't a lack of expertise. It's recognizing, organizing, and owning the value of what's already there.
This Is Where Discovery Begins.
Own What You Know™ isn't designed to build your intellectual property in 90 minutes.
It's designed to help you recognize what may already be there.
If the experience reveals an idea, process, framework, methodology, or body of expertise that deserves deeper exploration, M Studio offers a strategic pathway for taking it further.
Authority Opportunity Conversation™ → Authority Foundation Review™ → IP Development
Through M Studio, that initial discovery can become the foundation for developing distinctive intellectual property that reflects what you know, how you work, and the value you bring to others.
You've spent years building your expertise. Now it's time to see what may be possible with it.
You don't need to have a framework, methodology, or big idea figured out before you arrive.
I'd love to help you discover what's already there.
Ready to Own What You Know?
90-minute live, intimate Own What You Know™ workshop
Guided expertise discovery and reflection exercises
Introduction to The External Authority™ Framework
Exploration of potential frameworks, methodologies, and intellectual property opportunities
Your External Authority™ Opportunity Map to guide your next steps
Your $97 registration includes:
DATE: Coming Soon!
TIME: Coming Soon!
Complete the form below to request your seat. You'll be taken to secure checkout to complete your $97 registration.
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Live Online • 90 Minutes • $97 • Limited to 15 Women